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WEB DESIGN
The world has changed, and with it, the ways of consuming, buying, and selling have evolved. Therefore, relying solely on traditional marketing for a company is no longer sufficient. We are beginning to transition to the online world, and with it, the creation of websites.
Having a website is essential to give visibility to your business. In addition to attracting new customers, it also provides an opportunity for your clients to find necessary information about your company 24 hours a day, 7 days a week.
Website design is a task that requires a lot of knowledge and experience. It is not advisable to be done by amateurs because websites must have specific characteristics, requirements, and specialized techniques to be optimized and thus achieve successful digital marketing strategies.
SEARCH ENGINE OPTIMIZATION
Having a website is crucial in digital marketing, but its mere existence doesn't ensure success. To achieve a prominent position in search engine results, implementing SEO strategies is necessary. Search engines like Google are tools used by internet users to find information using keywords or questions. After launching a website, it's crucial to evaluate its visibility and effectiveness. Without effective SEO strategies, it's difficult to answer questions such as the number of visitors or the conversion rate into sales. SEO, or Search Engine Optimization, encompasses a set of techniques aimed at improving the organic ranking of a website, thereby increasing its visibility, traffic, and potential customers.
GOOGLE ADS
Over the past years, society has undergone a significant shift due to the expansion of the digital realm, impacting how we communicate and engage with advertising. Nowadays, having a presence on digital platforms has become virtually indispensable, as people's preferences have shifted from traditional mediums such as newspapers and radio to digital environments, where information and advertising are readily available at the click of a button.
Consequently, businesses find themselves compelled to adapt their marketing strategies by blending traditional approaches with digital ones. Establishing a robust and effective digital strategy entails creating social networks, websites, and other digital platforms. These channels necessitate valuable content that not only demonstrates interest in users but also has the potential to drive sales.
In this context, search engines like Google play a pivotal role in the online visibility of businesses. Chances are you've turned to Google at some point to seek information on a specific topic, underscoring the significance of this platform as a channel for finding products or services needed.
SOCIAL NETWORK
The brand represents identity, which is why at Interactive Symbol we follow a series of steps to advise your company, strengthen its reputation, and position it on the web.
The first step is to analyze your brand, its journey over time, and how it is currently perceived. Then, we propose changes that we believe are necessary to adapt it to the new digital environment and fine-tune the details that can make it much more attractive and successful.
The identity of your brand is highly important and should permeate all aspects of your company, from the way you conduct business to the aesthetics you employ in everything related to it. Maintaining consistent details creates recognition and generates fans or followers.
Just as there can be positive content for your company, there can also be negative. Social media users are free to express themselves, comment, approve, reject, and condemn with immediacy and autonomy. Therefore, it is important to have communication protocols and contingency plans in place to use this tool to your advantage and be prepared for any irregularities that may arise.
A social media strategy is not limited to having an account on Facebook and Twitter, Instagram, or Youtube; it goes much further. It's about understanding why we have them, what we want to communicate, how we want to communicate it; it's about establishing relationships between these social networks and other digital media.
There is a wide variety of social networks on different platforms, each with specific characteristics and functionalities. Therefore, it's not about indiscriminately opening accounts on every network, but rather analyzing your business and the digital objectives you set out to achieve, to choose the ones that best fit your strategy.
Although the basic functionalities of social networks are free, they also offer options for paid advertising or promotion. This allows you to reach a very defined segment by using relevant images that encourage the purchase of a product or the acquisition of a service.
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